Cardstore allows users to personalize thousands of one-of-a-kind greeting cards with text, photos, and personal messages.
Cardstore serves customers by printing and mailing cards on their behalf. Find a card, personalize that card, add a name, address, and send it. Within a week, your physical card is delivered. To meet the demands of an ever-changing marketplace, we decided to partner with Target. This partnership would potentially give users the opportunity to print their personalized greeting card to the store and pick it up the same day. Last minute card senders rejoice!
We needed to combine the print-to-store capability with the existing card-sending features on the site. Given that this experience reached in to physical storefronts, it was more important than ever that we actively collected user feedback along the way.